The history of Hype is closely linked with Banca Sella and its professionals, always at the forefront of the search for new services and products for its customers. The bank was the first in Italy to offer e-commerce payments, among the first in 1997 to offer Internet Banking services, and the first in 1998 to launch an account exclusively online and an Online Trading service via the Internet. The digital soul of Banca Sella is represented above all by one figure: 44% of the e-commerce market in Italy adopts its payment systems.
In 2013, the Banca Sella team dedicated to innovation developed a new concept of banking services and a new way of achieving and disseminating them. This core group gave rise to SELLALAB, an accelerator that aims to support the creation of new startups and revolutionize research and development, establishing a relationship of open exchange with customers and evolving the services dedicated to them.
It was within SELLALAB that the team began working on the idea of a streamlined bank. A bank that works behind the scenes, enabling daily money transfers and e-commerce transactions through the use of digital currency. A bank that speaks the language of the digital world. In a word, a simple bank.